SIAL Shanghai

SIAL Shanghai 2026 is positioned as Asia’s largest and most influential professional food and beverage trade fair, serving as a key gateway for global brands entering the Asian market. The exhibition will take place from May 18 to May 20, 2026 at the Shanghai New International Expo Centre (SNIEC). As part of the global SIAL network founded in Paris in 1964 by Comexposium Group, SIAL Shanghai represents the Chinese pillar of the world’s leading food innovation exhibition brand. With more than 25 years of development in China, SIAL Shanghai has become a benchmark event for international, professional, trade-oriented and innovative food business exchange, attracting decision-makers from across the global F&B industry.

The thematic focus of SIAL Shanghai covers the full spectrum of the food and beverage industry, reflecting both mature categories and emerging consumption trends. The exhibition is designed as a launchpad for global brands making their first appearance in Asia, while also supporting established companies seeking to strengthen distribution and partnerships in China and the wider Asian region. Its double-city format, with editions in Shanghai and Guangzhou, reinforces its role as a strategic bridge between international suppliers and the rapidly evolving Chinese and Southeast Asian food markets. Innovation, product differentiation and market adaptability remain core elements of the exhibition’s positioning.

SIAL Shanghai attracts a highly qualified professional audience composed exclusively of industry professionals. Over its history in China, the exhibition has hosted more than 55,000 exhibitors from 75 countries and regions and welcomed over 1.5 million professional visitors from 125 countries and regions. For the 2026 edition, SIAL Shanghai is expected to gather approximately 5,000 exhibitors and more than 180,000 professional visitors, creating a dense and competitive business environment. Participants include food manufacturers, brand owners, importers and exporters, distributors, retailers, foodservice operators and institutional buyers, enabling high-quality trade matching and long-term cooperation.

The exhibition showcases a wide and structured range of food and beverage categories, allowing buyers to evaluate complete product portfolios and sourcing strategies in one venue. Dedicated sectors include baby food, organic and wellness products, dairy, non-alcoholic beverages, seafood, alcoholic beverages, pulses and grains, as well as national and regional pavilions. This segmentation enables targeted sourcing and category benchmarking while encouraging cross-category discovery. SIAL Shanghai is particularly known for presenting cutting-edge products and concepts, supporting innovation-driven brand positioning and differentiation in competitive markets.

SIAL Shanghai 2026 will be held at the Shanghai New International Expo Centre (SNIEC), one of Asia’s premier exhibition venues for large-scale international trade fairs. The venue offers extensive exhibition space, advanced infrastructure and convenient transportation links, supporting efficient visitor flow and high-density business meetings. Its location in Shanghai enhances international accessibility and allows exhibitors and visitors to combine participation with broader market activities, including distributor meetings, retail research and supplier visits across East China.

SIAL Shanghai is organised by Comexposium Group, one of the world’s leading exhibition organisers, with deep expertise in food, agriculture and consumer goods exhibitions. As part of the global SIAL brand, the Shanghai edition benefits from strong international recognition, consistent quality standards and a worldwide network of buyers and exhibitors. The organiser positions SIAL Shanghai as a year-round business platform, supported by integrated marketing, digital matchmaking services and industry summits, ensuring continued business impact beyond the exhibition dates.