SIAL Shenzhen 2025 — Premier Food & Beverage Platform in Southern China
SIAL Shenzhen 2025
Duration
September 1–3, 2025
Location
Shenzhen
Topic
Food and Beverages
Key Information about SIAL Shenzhen 2025
General Information
60,000 sqm, 1,500+ exhibitors, 67,000+ visitors from 70+ countries
The 2025 edition of SIAL Shenzhen will occupy 60,000 square meters at the Shenzhen Convention & Exhibition Center. The show will host more than 1,500 exhibitors and over 67,000 trade professionals from across Asia, Europe, the Americas, and the Middle East. Shenzhen’s position as a logistics and innovation hub makes it a top choice for international buyers targeting China’s southern market.
In addition to its massive exhibition space, the event will feature specialized zones that reflect the diversity of the food ecosystem, including plant-based and alternative protein sections, dairy innovations, meat and seafood showcases, and beverages. Visitors will benefit from curated business matching, international pavilions, and export/import facilitation services provided on-site.
SIAL Shenzhen is supported by an international organizing team, ensuring a seamless experience for both local and global attendees. The show integrates offline and online platforms, enabling hybrid participation and extended reach for digital exhibitors.
In addition to its massive exhibition space, the event will feature specialized zones that reflect the diversity of the food ecosystem, including plant-based and alternative protein sections, dairy innovations, meat and seafood showcases, and beverages. Visitors will benefit from curated business matching, international pavilions, and export/import facilitation services provided on-site.
SIAL Shenzhen is supported by an international organizing team, ensuring a seamless experience for both local and global attendees. The show integrates offline and online platforms, enabling hybrid participation and extended reach for digital exhibitors.
Themes
Food, beverages, organics, innovation, logistics, packaging
SIAL Shenzhen’s scope includes every major vertical of the food and beverage industry. Visitors will find innovations in ready-to-eat meals, frozen foods, organic and functional nutrition, snacks, dairy, plant-based products, alcoholic and non-alcoholic beverages, sauces, condiments, and fine ingredients.
Emerging topics in food tech, sustainability, smart packaging, and digital retail integration are highlighted through dedicated zones and conference programs. Exhibitors are encouraged to showcase eco-friendly packaging, traceability solutions, and digital tools that align with global market demands.
The exhibition supports government and trade initiatives focused on food safety, healthy lifestyles, and reducing environmental impact, making it an ideal venue for responsible brands and manufacturers.
Emerging topics in food tech, sustainability, smart packaging, and digital retail integration are highlighted through dedicated zones and conference programs. Exhibitors are encouraged to showcase eco-friendly packaging, traceability solutions, and digital tools that align with global market demands.
The exhibition supports government and trade initiatives focused on food safety, healthy lifestyles, and reducing environmental impact, making it an ideal venue for responsible brands and manufacturers.
Participants
Producers, exporters, importers, retailers, HoReCa, e-commerce
SIAL Shenzhen 2025 will bring together a broad spectrum of participants, from leading Chinese producers and regional brands to multinational corporations, emerging startups, and trade agencies. Exhibitors range from SMEs to global exporters specializing in consumer goods, food ingredients, and beverage innovations.
Key visitor profiles include purchasing managers from retail chains, supermarket buyers, food service distributors, specialty stores, import/export agents, hotel and catering companies, and online food platforms. For those involved in market entry or distribution strategy in China and Southeast Asia, SIAL Shenzhen provides unparalleled access.
In addition to product showcases, participants can benefit from B2B matchmaking, distributor forums, and onsite negotiation support. Language services, translation, customs guidance, and marketing consultations are available for international exhibitors.
Key visitor profiles include purchasing managers from retail chains, supermarket buyers, food service distributors, specialty stores, import/export agents, hotel and catering companies, and online food platforms. For those involved in market entry or distribution strategy in China and Southeast Asia, SIAL Shenzhen provides unparalleled access.
In addition to product showcases, participants can benefit from B2B matchmaking, distributor forums, and onsite negotiation support. Language services, translation, customs guidance, and marketing consultations are available for international exhibitors.
Exhibits
Meat, seafood, dairy, beverages, functional foods, organics
Exhibited products will cover all major food categories, including raw and processed meat, premium seafood, dairy and cheese, cooking oils, bakery items, wines and spirits, coffee and tea, beverages, snack foods, spices, and condiments. The organic food segment continues to grow rapidly, and SIAL Shenzhen 2025 will emphasize health-conscious and sustainable offerings.
Functional foods and nutritional supplements will be highlighted as key growth sectors, especially with China’s expanding middle class and demand for premium health products. Live product demonstrations, tastings, and awards will allow buyers to assess quality on-site.
Specialized areas for halal, kosher, vegan, and allergen-free foods are also part of the exhibitor mix, offering buyers flexibility and niche discovery.
Functional foods and nutritional supplements will be highlighted as key growth sectors, especially with China’s expanding middle class and demand for premium health products. Live product demonstrations, tastings, and awards will allow buyers to assess quality on-site.
Specialized areas for halal, kosher, vegan, and allergen-free foods are also part of the exhibitor mix, offering buyers flexibility and niche discovery.
Venue
Shenzhen Convention & Exhibition Center (Futian District)
Located in the heart of Shenzhen’s central business district, the Shenzhen Convention & Exhibition Center is a world-class venue with modern infrastructure, exceptional logistics, and direct metro and airport access. It is known for hosting high-level international trade events and is equipped to accommodate large-scale exhibitions, conferences, and networking events.
The venue offers multilingual support, high-speed connectivity, professional catering, and dedicated business service centers. With easy access to hotels, restaurants, and commercial zones, it ensures a smooth and productive experience for exhibitors and visitors alike.
The venue offers multilingual support, high-speed connectivity, professional catering, and dedicated business service centers. With easy access to hotels, restaurants, and commercial zones, it ensures a smooth and productive experience for exhibitors and visitors alike.
Organizer
Comexposium-SIAL Exhibition Co., Ltd.
SIAL Shenzhen is organized by Comexposium-SIAL Exhibition Co., Ltd., a joint venture between Comexposium Group (France) and SIAL China, with deep expertise in global F&B exhibitions. With decades of experience and a presence in over 30 countries, the team delivers first-class event operations, international promotion, and business development services.
The organizer supports brands with a full suite of services including exhibitor onboarding, logistics, customs clearance guidance, PR exposure, and customized matchmaking. The goal is to help every participant gain maximum ROI and long-term value.
The organizer supports brands with a full suite of services including exhibitor onboarding, logistics, customs clearance guidance, PR exposure, and customized matchmaking. The goal is to help every participant gain maximum ROI and long-term value.
Organizer’s website