SIFCE 2025 — China’s Largest Expo for Frozen & Chilled Food Industry

SIFCE 2025 will serve as the leading business platform for frozen and chilled food in China, connecting suppliers with a wide range of professional buyers. Attendees will include food processors, importers, restaurant chains, convenience store chains, hypermarkets, wholesale markets, and e-commerce platforms. With growing consumer demand for convenience, freshness, and safety, the frozen and chilled food sector in China has seen exponential growth — and SIFCE sits at the center of this momentum. The exhibition’s scope has expanded in 2025 to include not only raw ingredients, but also semi-finished products, ready meals, and value-added food solutions. Key visitor services include multilingual onsite interpreters, customized matchmaking, express procurement channels, and guided tours for international buyers. Numerous themed forums, cold chain tech summits, food safety seminars, and packaging innovation showcases are also scheduled.

The event’s core themes include a wide variety of product categories: frozen meats and poultry, chilled seafood, pre-cooked and ready-to-eat meals, frozen vegetables and fruits, and dairy-based frozen products. Exhibitors will present cutting-edge solutions in cold chain logistics, including energy-efficient freezers, smart temperature tracking devices, mobile cold storage containers, and last-mile delivery systems optimized for frozen cargo. The show will feature industry leaders showcasing solutions for shelf-life extension, natural freezing techniques, and low-temperature preservation. Special zones will highlight international brands, regional specialties, clean-label and low-sodium options, and pre-portioned meals for institutional catering. Additionally, new areas have been added for plant-based frozen alternatives, sustainable packaging, and private label sourcing for retailers. Food safety is a cross-cutting theme, with displays on traceability, QR-based cold chain tracking, and HACCP/ISO-certified facilities. The expo also integrates live demo kitchens, where chefs and buyers can experience taste, texture, and cookability in real-time.

Exhibitors at SIFCE 2025 include leading domestic and international producers of frozen meat, seafood, processed poultry, fruits, and ready meals. Global food conglomerates and regional export alliances will present SKUs targeted at China’s foodservice and retail buyers. Participants also include importers of specialty items such as New Zealand lamb, Norwegian salmon, South American shrimp, and European frozen pastries. Domestic firms will showcase Chinese-style dumplings, noodles, buns, cooked dishes, and hot pot items. Cold chain solution providers will demonstrate warehousing, transport, and IoT integration for temperature-sensitive logistics. Food distributors, grocery chains, and hotel F&B procurement teams will attend to source seasonal and bulk products. Dedicated matchmaking services will help buyers establish new contracts and explore franchise or co-packing opportunities. In addition, packaging providers, freezer brands, labeling companies, and certification agencies will present full-service options. The expo attracts a highly qualified audience of buyers from retail, catering, e-commerce, and government procurement.

Exhibits will include beef, chicken, pork, duck, goose, and processed meat products like sausages and patties; shellfish, squid, octopus, and finfish (fresh and IQF); and frozen dumplings, noodles, stir-fry kits, spring rolls, meatballs, soups, and rice dishes. Plant-based alternatives such as soy protein nuggets, mushroom patties, and pea-based seafood analogues will also be featured. Frozen fruits include berries, mango, jackfruit, bananas, and tropical blends. Beverages include iced teas, dairy ice bars, yogurt drinks, and functional frozen supplements. Specialized showcases will feature cooking oil preservation at low temperatures, cryogenic processing, vacuum packaging, and smart labeling for expiry and thaw tracking. Foodservice equipment includes blast chillers, tunnel freezers, and modular storage units. Logistics solutions encompass thermally insulated crates, AI-powered inventory tools, and route optimization software for perishable deliveries. The event will offer a 360° overview of the frozen and chilled food landscape, serving buyers looking to upgrade sourcing, packaging, storage, and cross-border logistics.

SNIEC is one of Asia’s premier exhibition venues, offering advanced infrastructure, temperature-controlled pavilions, and ideal logistics for showcasing frozen and chilled food at scale. Located in Pudong, it is easily accessible for both local and international attendees.

A professional exhibition company with extensive experience in organizing large-scale trade fairs for the food and beverage industry, known for executing high-impact events focused on product sourcing, supply chain solutions, and regional expansion.