SIUF 2026

SIUF 2026 will be held on March 25–27, 2026 in Shenzhen, delivering three concentrated trade days for the intimate apparel and lingerie ecosystem. According to the official visitor notice, the exhibition venue is the Shenzhen Convention & Exhibition Center with the published address at Fuhua 3rd Road, Futian District, Shenzhen, Guangdong, China, which is practical for planning logistics, meetings, and on-site sampling schedules. The same notice states an exhibition scale of 100,000 ㎡ and “Exhibitors: 1,500+,” providing a clear benchmark for procurement teams that need a high-density supplier landscape and efficient comparison of product assortments and manufacturing capabilities. In parallel, the event’s own headline indicators also reference 1,000+ factories, 18 industrial clusters, 9 exhibition zones, and 80+ theme activities, framing SIUF as a multi-layer platform that blends sourcing with trend and industry programming.

SIUF is structured around the full commercial logic of intimate apparel: brand positioning and retail readiness on one side, and scalable manufacturing, materials, and supporting services on the other. The official positioning describes the event as an international business platform integrating brand promotion, cultural communication, exhibition trading, high-level dialogue, and market development, which is relevant for buyers who must evaluate not only style lines but also the resilience of supply, production specialization, and cluster-based sourcing advantages. The emphasis on industrial clusters and multiple exhibition zones indicates that visitors can navigate the market by production strengths and category specializations, rather than treating the show as a single undifferentiated apparel marketplace. In practice, this format supports faster supplier shortlisting, especially when a sourcing project requires parallel evaluation of multiple factories, alternative materials, and compatible accessory solutions within the same visit.

SIUF is officially described as an event authorized by the Ministry of Commerce of the People’s Republic of China, with a structured institutional and industry-backed organization model involving Guangdong Textile Association, Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., Shenzhen Underwear Industry Association, and Informa as part of the operating structure presented on the official site. This governance and association participation typically leads to a strong concentration of category-specific brands and OEM/ODM factories, while also attracting upstream suppliers and service providers that support product development and production scaling. For professional visitors, SIUF’s participant mix is particularly useful when the goal is to validate brand portfolios, check factory specialization by category, and confirm the commercial readiness of collections for wholesale, retail, cross-border e-commerce, or private label sourcing under tight time constraints.

The official exhibit range covers core intimate apparel categories as well as adjacent product groups and supporting inputs that are critical for complete sourcing cycles. The scope includes bras, shapewear, functional and health-focused underwear, sports and maternity-related lines, men’s underwear and briefs, as well as homewear, pajamas, thermal wear, T-shirts, socks, swimwear, and beachwear, complemented by babywear and childrenswear in the extended range. Importantly for buyers building consistent collections, the range also includes yarns, lace, embroidery, fabrics and accessories, lingerie components, sewing equipment, and lingerie design-related solutions, which enables visitors to evaluate products together with the materials, trims, and production infrastructure that determine cost, fit, durability, and repeatability. This breadth supports both finished-goods sourcing and upstream supply-chain mapping in one event cycle.

SIUF 2026 is hosted at the Shenzhen Convention & Exhibition Center in Futian District, with the official visitor notice listing the address as Fuhua 3rd Road, Futian District, Shenzhen, Guangdong, China. For international and domestic professional visitors, the organizer also provides practical routing guidance from key entry points such as Shenzhen Bao’an International Airport, Luohu Checkpoint, and Futian Checkpoint, which helps teams coordinate arrivals, reduce transfer friction, and keep meeting schedules stable across the three show days. From a business perspective, Futian’s central location supports dense daily agendas, including supplier negotiations, sample evaluation, and follow-up discussions with associations and service partners, especially when procurement teams need to compare multiple product categories and factory options within a limited time window.

The official organization framework lists approval by the Ministry of Commerce of the PRC and identifies a multi-entity organizer and operator structure, including Guangdong Textile Association and Shenzhen Shengshi Jiuzhou Exhibition Co., Ltd., with Informa and Shenzhen Underwear Industry Association included as part of the undertaking entities on the official 2026 organization page. This setup is reinforced by a broad set of cooperating industry bodies, reflecting SIUF’s role as a sector-wide convening point rather than a narrow brand-only fair. The event also highlights extensive theme activity programming, including flagship elements such as the SIUF Golden Dudou Award, industry forum programming, brand fashion shows, design awards, and a supermodel contest, which collectively increases the show’s utility for trend validation, brand positioning, and business networking alongside classic sourcing.