Tire & Wheel Qingdao

China International Tire & Wheel (Qingdao) Exhibition 2026 is presented as the 23rd edition of an annual trade event established in 2004, created to build a professional global platform for trade, networking and cooperation in the tire industry. The exhibition is positioned as market-oriented and procurement-driven, connecting the full industry chain and supporting international purchasing and sales through a hybrid “online + offline” approach that helps exhibitors and overseas buyers run cross-border business more efficiently. The 2026 edition will take place on July 8–11, 2026 in Qingdao, aligning the show with mid-year sourcing cycles when manufacturers, traders and channel partners finalize supplier shortlists and plan deliveries for the next production and sales periods. The value proposition is practical: fast supplier comparison, direct negotiation and structured business connections in one venue, with Qingdao positioned as a strong industry hub supported by manufacturing capacity, research resources and port logistics.

The exhibition’s focus is to enable concrete sourcing outcomes across tires and wheels by combining product display with a trade-first networking model. The show highlights the ability to link suppliers and buyers across domestic and international markets and to support seamless cooperation through a format designed for cross-border engagement. This matters because tire and wheel procurement is sensitive to quality consistency, lead-time reliability, and supplier capability across multiple product lines, so buyers typically require clear technical and commercial validation before committing to volume orders. By emphasizing “trade, networking and cooperation,” the event frames itself as a marketplace where participants can compare product positioning, discuss compliance and export readiness, and evaluate partner maturity in terms of capacity, delivery discipline and after-sales support. The Qingdao location supports this focus by enabling buyers to combine expo attendance with regional supplier visits and logistics discussions, improving the speed at which sourcing decisions can be converted into executable supply plans.

The exhibition is positioned to bring together a large concentration of tire and wheel industry participants, including leading enterprises across the supply chain and professional buyers who manage international procurement and sales. The show description highlights participation from over 350 leading global tire and wheel enterprises, indicating a supplier landscape dense enough for meaningful benchmarking across product categories, technical levels and price positions. The hybrid model is also designed to improve accessibility for overseas buyers, supporting business continuity before, during and after the onsite dates. For exhibitors, the show format enables direct access to buyers and channel partners who can open new markets and support distribution growth. For visitors, it offers a controlled environment for comparing suppliers, validating quality and capability claims, and establishing cross-border cooperation paths that reduce operational risk in sourcing.

The exhibition is positioned as a full industry chain platform covering tire and wheel products and the upstream and supporting segments required for scalable manufacturing and trade. This includes finished tires and wheels alongside raw materials, supporting components and production-related technologies that influence performance, cost structure and production stability. The event’s structure is intended to help buyers evaluate not only finished products but also the supplier ecosystem behind them, which is crucial when procurement decisions depend on repeatable material quality and consistent process control. The show’s industry-chain framing supports both OEM-level sourcing and distribution-focused procurement: brands and manufacturers can identify partners for stable inputs and production support, while traders and distributors can build supplier portfolios that cover multiple specifications and market segments. This end-to-end scope helps reduce sourcing fragmentation and accelerates decision-making by keeping product evaluation and supplier capability discussions in one place.

The 2026 edition is scheduled at Qingdao World Expo City International Exhibition Center, a venue aligned with large-scale industrial trade events and suitable for meeting-intensive procurement programs. The venue supports structured routing and direct negotiations, which is important because buyers typically aim to hold many supplier meetings within a limited time and need stable conditions for sample review and technical discussion. Qingdao’s broader ecosystem—manufacturing capacity, research support and port logistics—is presented as a strategic advantage that strengthens the show’s sourcing logic, especially for international buyers who require reliable export execution. With dates set for July 8–11, 2026, visiting teams can plan a meeting-first agenda across four days, progressing from discovery and benchmarking to deeper technical clarification and commercial alignment, and then moving into post-show actions such as sampling, audits and contract preparation.

The show is presented as an established, market-oriented international event with over two decades of development, designed to serve as a professional platform for tire industry trade and cooperation. The event’s operational model emphasizes connecting exhibitors and overseas buyers through an integrated “online + offline” approach, supporting continuous engagement and improving the efficiency of cross-border business matching. This organizer logic is commercially relevant because it reduces the gap between initial contact and actionable cooperation by providing multiple touchpoints for buyer identification, negotiation and follow-up. For suppliers, it strengthens visibility and partner access in international channels. For buyers, it improves sourcing efficiency by concentrating a broad supplier set, industry chain coverage and a structured meeting environment into a single annual event window.