Toy & Hobby China 2026

Toy & Hobby China, formerly known as Shenzhen International Toy and Hobby Fair, is one of the most important professional exhibitions in Asia dedicated to toys, collectibles, and hobby products. Since its rebranding as Toy & Hobby China, the exhibition has strengthened its focus on trendy toys, designer collectibles, and licensed merchandise, responding to the rapid growth of consumer demand driven by younger generations and the global “kidult” market. Held annually in Shenzhen, the exhibition benefits from its proximity to China’s core toy manufacturing clusters and supply chains, making it a strategically important sourcing platform for international buyers. The event is positioned as a B2B trade fair, emphasizing business matchmaking, OEM and ODM cooperation, and long-term brand development. With strong international participation and support from Messe Frankfurt, Toy & Hobby China has established itself as a gateway for global companies seeking access to China’s dynamic toy and hobby market.

The exhibition focuses on the fast-growing segment of trendy toys and hobby products, reflecting shifts in consumer behavior and lifestyle preferences. Core themes include designer toys, blind box products, collectible figures, action figures, models, statues, plush toys, capsule toys, building blocks, and licensed merchandise. A distinctive feature of Toy & Hobby China is its emphasis on creativity, intellectual property, and brand storytelling, which are increasingly critical in the competitive toy market. The exhibition highlights how design, licensing, and cultural content are integrated into product development, offering insights into new retail formats and marketing strategies. Dedicated zones such as the Trendy Toy Zone are designed to showcase emerging brands, innovative concepts, and award-winning designs, making the event particularly relevant for buyers seeking differentiated products with strong market appeal.

Participants include toy manufacturers, brand owners, designers, licensors, OEM and ODM factories, distributors, retailers, e-commerce operators, and professional buyers from Asia, Europe, and other international markets. The exhibition attracts both established companies and independent designers, creating a diverse and dynamic business environment. For buyers, this mix provides opportunities to source mass-market products, explore private label cooperation, and identify unique designer brands suitable for niche and premium retail channels. For exhibitors, Toy & Hobby China serves as a platform to present new collections, test market response, and establish distribution partnerships. The professional audience profile ensures that business discussions are focused on procurement, licensing agreements, and long-term cooperation.

Exhibited products cover a wide range of toy and hobby categories, including blind box toys, collectible figures, action figures, dolls, models, statues, plush toys, capsule toys, building blocks, collectible cards, stress relief toys, and animated or licensed merchandise. In addition to finished products, the exhibition places strong emphasis on OEM and ODM manufacturing capabilities, offering buyers access to suppliers capable of custom production, packaging, and compliance with international quality standards. This dual focus on creative products and manufacturing solutions allows visitors to evaluate both design originality and production feasibility within one professional venue.

Toy & Hobby China 2026 takes place at the Shenzhen World Exhibition and Convention Center, one of the largest and most modern exhibition venues in China. Located in a city globally recognized as a center for manufacturing, innovation, and design, the venue provides excellent infrastructure for large-scale international trade fairs. Its accessibility and proximity to key industrial zones enhance the exhibition’s value for sourcing, factory visits, and supply chain integration, allowing participants to combine exhibition attendance with business travel in the region.

The exhibition is organized by Messe Frankfurt, one of the world’s leading trade fair organizers, known for its extensive global network and professional event management standards. Messe Frankfurt’s involvement ensures high organizational quality, strong international promotion, and a stable exhibition structure. Through its experience in managing industry-specific exhibitions worldwide, the organizer supports Toy & Hobby China as a credible and efficient business platform for the global toy and hobby industry.