Duration
April 7, 2025 — April 9, 2025
Location
Shenzhen
Topic
Toys and Hobby Industry
General Information
South China's Leading Toy Expo
Held at Shenzhen World Exhibition & Convention Center, the show gathers three concurrent fairs under one roof covering toys, baby products, and licensing content.
Themes
Traditional, Trendy & Collectible Toys
The 2025 edition introduces a brand-new "Trendy Toy Zone" featuring blind boxes, garage kits, dolls, blocks, plush toys, car models, and RC vehicles.
Participants
1,420 Exhibitors from 7 Regions
Over 130,000 sqm of exhibition space will host leading toy brands and manufacturers, both local and international.
Products on Display
Complete Toy Ecosystem
Educational and STEAM toys, construction kits, plushies, BJD dolls, blind boxes, action figures, vehicles, tech toys, and interactive play products.
Forums and Events
World of Play Summit
Conferences and summits for buyers, distributors, and innovators covering toy trends, licensing, market development, and retail channels.
Additional Services
Smart Navigation and Support
Digital hall plan, supplier matching, product guides, registration assistance, and multilingual onsite services ensure efficient participation.
Venue
Shenzhen World Exhibition & Convention Center
A state-of-the-art venue in southern China with modern logistics and services tailored for international trade events.
Organizer
Messe Frankfurt (HK) Ltd
The Hong Kong subsidiary of Messe Frankfurt, organizer of Toy & Hobby China, Baby & Stroller China, and Licensing China.
Organizer’s website