Toy & Hobby China 2025: Trends, Play & Innovation

Toy & Hobby China 2025

April 7, 2025 — April 9, 2025

Shenzhen

Toys and Hobby Industry

Key Details of Toy & Hobby China 2025

General Information

South China's Leading Toy Expo

Held at Shenzhen World Exhibition & Convention Center, the show gathers three concurrent fairs under one roof covering toys, baby products, and licensing content.

Themes

Traditional, Trendy & Collectible Toys

The 2025 edition introduces a brand-new "Trendy Toy Zone" featuring blind boxes, garage kits, dolls, blocks, plush toys, car models, and RC vehicles.

Participants

1,420 Exhibitors from 7 Regions

Over 130,000 sqm of exhibition space will host leading toy brands and manufacturers, both local and international.

Products on Display

Complete Toy Ecosystem

Educational and STEAM toys, construction kits, plushies, BJD dolls, blind boxes, action figures, vehicles, tech toys, and interactive play products.

Forums and Events

World of Play Summit

Conferences and summits for buyers, distributors, and innovators covering toy trends, licensing, market development, and retail channels.

Additional Services

Smart Navigation and Support

Digital hall plan, supplier matching, product guides, registration assistance, and multilingual onsite services ensure efficient participation.

Venue

Shenzhen World Exhibition & Convention Center

A state-of-the-art venue in southern China with modern logistics and services tailored for international trade events.

Organizer

Messe Frankfurt (HK) Ltd

The Hong Kong subsidiary of Messe Frankfurt, organizer of Toy & Hobby China, Baby & Stroller China, and Licensing China.

Organizer’s website

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