Toy & Hobby China 2025: Trends, Play & Innovation

Held at Shenzhen World Exhibition & Convention Center, the show gathers three concurrent fairs under one roof covering toys, baby products, and licensing content.

The 2025 edition introduces a brand-new "Trendy Toy Zone" featuring blind boxes, garage kits, dolls, blocks, plush toys, car models, and RC vehicles.

Over 130,000 sqm of exhibition space will host leading toy brands and manufacturers, both local and international.

Educational and STEAM toys, construction kits, plushies, BJD dolls, blind boxes, action figures, vehicles, tech toys, and interactive play products.

Conferences and summits for buyers, distributors, and innovators covering toy trends, licensing, market development, and retail channels.

Digital hall plan, supplier matching, product guides, registration assistance, and multilingual onsite services ensure efficient participation.

A state-of-the-art venue in southern China with modern logistics and services tailored for international trade events.

The Hong Kong subsidiary of Messe Frankfurt, organizer of Toy & Hobby China, Baby & Stroller China, and Licensing China.