Toy & Hobby China 2025: Asia’s Innovation Hub for Toys & Play

Toy & Hobby China 2025

April 7, 2025 — April 9, 2025

Shenzhen

Toys and Hobby Industry

Key Details of Toy & Hobby China 2025

General Information

The Toy Industry's South China Hub

Held at Shenzhen World Exhibition & Convention Center, the fair spans 130,000 sqm and hosts 1,420+ exhibitors, 2,100+ brands, and over 67,000 visitors.

Themes

From Classic Toys to Collectibles

Covering all segments: traditional toys, educational kits, blind boxes, garage kits, BJD dolls, plush toys, RC vehicles, and interactive play.

Participants

Global Manufacturers and Distributors

Brands and companies from 7 countries and regions, including producers, buyers, retailers, e-commerce platforms and wholesalers.

Products on Display

All Ages, All Formats

Toy innovations from STEAM kits to collectibles and trend-driven items targeting teens and adult hobbyists.

Forums and Events

“World of Play” Summit

The show features top-level conferences and trend briefings focusing on market intelligence, sales channels, digital engagement and brand licensing.

Additional Services

B2B Convenience

Smart navigation tools, exhibitor matchmaking, multilingual support, online registration, show guides, and logistics coordination.

Venue

Shenzhen World Exhibition & Convention Center

A world-class venue supporting international expos with advanced infrastructure and accessibility.

Organizer

Messe Frankfurt (HK) Ltd

Renowned international organiser managing Toy & Hobby China, Baby & Stroller China, and Licensing China.

Organizer’s website

Go to website