Duration
April 7, 2025 — April 9, 2025
Location
Shenzhen
Topic
Toys and Hobby Industry
General Information
The Toy Industry's South China Hub
Held at Shenzhen World Exhibition & Convention Center, the fair spans 130,000 sqm and hosts 1,420+ exhibitors, 2,100+ brands, and over 67,000 visitors.
Themes
From Classic Toys to Collectibles
Covering all segments: traditional toys, educational kits, blind boxes, garage kits, BJD dolls, plush toys, RC vehicles, and interactive play.
Participants
Global Manufacturers and Distributors
Brands and companies from 7 countries and regions, including producers, buyers, retailers, e-commerce platforms and wholesalers.
Products on Display
All Ages, All Formats
Toy innovations from STEAM kits to collectibles and trend-driven items targeting teens and adult hobbyists.
Forums and Events
“World of Play” Summit
The show features top-level conferences and trend briefings focusing on market intelligence, sales channels, digital engagement and brand licensing.
Additional Services
B2B Convenience
Smart navigation tools, exhibitor matchmaking, multilingual support, online registration, show guides, and logistics coordination.
Venue
Shenzhen World Exhibition & Convention Center
A world-class venue supporting international expos with advanced infrastructure and accessibility.
Organizer
Messe Frankfurt (HK) Ltd
Renowned international organiser managing Toy & Hobby China, Baby & Stroller China, and Licensing China.
Organizer’s website