Utilities, EPCs, plant operators, OEMs, materials and service providers
Visitor composition balances utilities and municipal water bureaus, industrial plant operators (electronics, chemicals, pharma, food & beverage, textiles, hotels/real estate), EPCs/system integrators, OEM equipment builders, media/chemicals suppliers, and testing & certification labs. Typical buyer briefs include upgrading biological lines to MBR/MBBR, RO brine management, ZLD feasibility, phosphorus/nitrogen control, VOC/odor issues, and modernization of measurement/SCADA for auditability. Meetings on the floor move from capability overviews to verified operating windows (flux/SDI limits, cleaning recipes, shear tolerance), consumable and media change-out intervals, effluent targets against GB standards, and commissioning calendars. For POE/POU channels, brand teams validate cartridge SKUs, NSF/GB claims, and service models. Organizer communications and third-party listings show a programmatic focus on industrial water saving, reuse and sector forums, which improves signal-to-noise for procurement and accelerates conversion from conversations to structured RFQs and pilot trials.