WIE Wenzhou 2026

WIE Wenzhou 2026 represents the 33rd edition of the China (Wenzhou) International Industry Expo, confirming its long-term presence in the regional industrial calendar. The exhibition is held annually and is closely tied to Wenzhou’s manufacturing ecosystem, which includes machinery, electrical equipment, plastics, molds and components production. For exhibitors, this continuity ensures access to stable local demand and returning professional visitors. For buyers, it indicates a mature exhibition environment where suppliers are accustomed to technical evaluation and commercial negotiation rather than purely promotional exposure.

The thematic scope of WIE covers industrial machinery and equipment, plastics and rubber industry technologies, automation systems and processing solutions relevant to small and medium-sized manufacturing enterprises. The exhibition highlights equipment and technologies that can be implemented within existing workshops, supporting incremental capacity expansion, efficiency improvement and cost optimisation. This focus is especially relevant for privately owned manufacturing companies that prioritize return on investment, ease of integration and equipment reliability over experimental or pilot-stage technologies.

WIE attracts a professional B2B audience that includes industrial equipment manufacturers, component suppliers, automation providers and system integrators, alongside visitors from manufacturing enterprises and industrial parks. The visitor profile is predominantly composed of business owners, production managers, engineers and procurement specialists who attend with specific sourcing objectives. For suppliers, this creates an environment conducive to practical discussions on specifications, delivery schedules and service conditions. For buyers, it provides a concentrated setting to compare multiple suppliers face-to-face and assess their readiness to support production deployment.