WOF Wenzhou 2026

WOF|Wenzhou 2026 is announced as the 24th edition of the China Wenzhou International Optics Fair and will be held from May 8 to May 10, 2026. The organizers position the event as a high-efficiency sourcing environment rather than a generic consumer show: the fair is structured for professional procurement, brand-to-factory communication, and cross-border trade development across the optical and eyewear sector. The published show profile highlights a large-scale onsite format with more than 55,000 square meters of exhibition area and a strong international business orientation, where the core value for visitors is fast supplier benchmarking, direct access to manufacturers, and time-compressed negotiation cycles across multiple product categories and technology segments.

WOF|Wenzhou 2026 is framed around end-to-end optics and eyewear sourcing, combining fashion-driven categories with technical and production-oriented segments. Official communications emphasize full supply-chain coverage, from eyewear and optical lenses to optometry and inspection equipment, which makes the show relevant for buyers who need both product assortments and manufacturing capability. The exhibition’s topical focus is also positioned around trend discovery and market foresight, enabling visitors to review upcoming design directions and commercial opportunities while simultaneously validating production readiness, quality consistency, and delivery capacity with factories. This balance between trend visibility and technical procurement is particularly valuable for distributors and brand owners who must align product launches with reliable supply, and for OEM/ODM buyers seeking qualified partners for frames, lenses, and related components.

The 2026 edition is projected to attract more than 22,000 professional visitors and to bring together over 700 exhibitors, indicating a concentrated B2B environment with a meaningful density of qualified suppliers and decision-making buyers. The show narrative emphasizes direct connections between buyers and manufacturers, positioning WOF|Wenzhou as a platform where importers, wholesalers, distributors, and brand teams can engage with factories for product selection, OEM/ODM discussions, and long-term procurement planning. For exhibitors, the value proposition is anchored in business growth and professional exchange, while for visitors the emphasis is on “comprehensive sourcing” across multiple categories within a single trip, supported by networking and matchmaking dynamics designed to shorten sourcing cycles and improve the quality of supplier selection.

WOF|Wenzhou 2026 is described as covering the entire eyewear industry chain, spanning frames, lenses, sunglasses, optometry equipment, and raw materials, alongside broader supply-chain categories such as accessories, packaging/decoration, and equipment. This structure makes the fair practical for procurement teams building complete product programs, because it supports both finished-goods sourcing and component-level supplier mapping for production and quality control. In addition, official communications highlight inspection and optometry equipment as part of the offering, which is important for buyers who evaluate not only product aesthetics and pricing but also manufacturing process control, testing capability, and compliance readiness. As a result, WOF|Wenzhou is positioned to serve both commercial assortment planning and technical supplier qualification in one consolidated event window.

WOF|Wenzhou 2026 will take place at the Wenzhou International Convention and Exhibition Center in Wenzhou, China. The organizer provides detailed exhibition-day timing for May 8, May 9, and May 10, which supports operational planning for buyer delegations and exhibitor scheduling, including meeting calendars, sampling sessions, and factory negotiation slots. A dedicated convention and exhibition venue is particularly important for an optics sourcing fair because it enables larger booth footprints for factory displays, clear category zoning across halls, and logistics capacity for showcasing equipment and production-related materials. For international visitors, the event communications also explicitly connect the venue-based experience to buyer support services, reinforcing the fair’s focus on trade facilitation and professional visitor comfort.

The official “organizational structure” published for WOF|Wenzhou lists Zhejiang Optical Association and Shanghai Donnor Exhibition Co., Ltd. as sponsors, and identifies Wenzhou Optical Association together with Wenzhou Donnor Cloud Expo Co., Ltd. as the organizer entities. This organizer configuration matters for participants because it combines industry association involvement with a specialized exhibition operator, which typically improves buyer mobilization, exhibitor services, and international promotion activities. The organizer’s communications also highlight overseas visitor support programs, including hotel accommodation benefits with eligibility conditions, which reinforces that the event is designed to attract and retain international buyers as part of its supply-chain positioning.