WorldSeafood Shanghai 2026

WorldSeafood Shanghai 2026 is presented as the 20th Shanghai International Fisheries and Seafood Exhibition, positioned as a market-oriented event that connects global aquatic products with China’s distribution, retail and catering demand. The exhibition format is built for professional procurement and partnership building: exhibitors showcase products and capabilities, while buyers use the three-day window to benchmark suppliers, validate product readiness and move into commercial discussions. The 20th edition framing underlines the show’s continuity and its intent to expand international trade opportunities by improving services, strengthening business matching and supporting cross-border cooperation within the aquatic products industry.

The 2026 program is structured around six core sections that reflect how the seafood market operates from sourcing to commercialization. The official positioning highlights coverage that spans global aquatic (marine) products, processed aquatic foods and pre-prepared dishes, premium nourishment, e-commerce gifting, aquatic farming, and processing equipment with related services. This approach is practical for buyers because it links raw and value-added categories with processing capability and service infrastructure, enabling a more realistic evaluation of supplier stability, packaging readiness, cold-chain requirements and channel fit. The event also emphasizes upgrades in service capability and international reach, aiming to deepen the connection between supply and demand through a more efficient matching system.

WorldSeafood Shanghai is positioned to serve professional audiences across import and export trade, wholesale distribution, retail and foodservice procurement, where purchasing decisions depend on consistency, documentation readiness and delivery reliability. The show’s international orientation is designed to bring overseas suppliers into direct contact with China market buyers, while also offering domestic producers a platform to reach broader trade networks. For exhibitors, the value is concentrated access to decision-makers who control category portfolios and annual procurement plans; for visitors, it is the ability to compare multiple sourcing routes and processing capabilities in one place, accelerating shortlist formation and follow-up actions after the show.

The exhibition covers the aquatic products value chain in an integrated way, combining seafood and fisheries products with processing and production solutions and fishery services. The six-section structure indicates that the event is not limited to raw products, but also supports processed formats and pre-prepared dishes that fit modern retail and chain foodservice operations, as well as premium and gifting categories where branding, packaging and traceability influence buying decisions. The inclusion of aquaculture and processing equipment broadens the show into an industry platform that supports both trade transactions and capability evaluation, allowing buyers to assess upstream capacity and operational control alongside product specifications.

WorldSeafood Shanghai 2026 will be held at Shanghai New International Expo Centre (SNIEC), a venue commonly used for large-scale international trade exhibitions in Shanghai. For a seafood-focused event, venue suitability matters because professional visitors typically run a meeting-dense schedule, combining supplier negotiations with product review and packaging or logistics discussions. SNIEC supports this workflow through concentrated hall layouts and meeting-friendly infrastructure, helping teams compress procurement work into the fixed dates of August 26–28 and leave with clear next steps for sampling, compliance checks and contract negotiation.

The event is guided by China Aquatic Production Chamber of Commerce (APCC) and jointly organized by China Fisheries Association (CFA), Shanghai Fisheries Trade Association (SFTA), Shanghai Fisheries Group Co., Ltd. (SFGC) and Shanghai Aige Exhibition Services Co., Ltd. This industry-anchored structure signals a focus on professional trade execution and category coverage, which is critical for buyers who need credible supplier access and structured market communication. The organizer model also aligns with the show’s stated goal of expanding international participation and improving business matching, strengthening the platform’s ability to connect supply and demand efficiently.