Vegetarian foods and organic products for fast-moving channels.
The fair’s theme is plant-based vegetarian foods and organic products as a commercial category set that is increasingly driven by multi-channel retail, cross-border distribution and fast assortment turnover. The key value for professional visitors is not only seeing new products, but confirming whether a supplier can support real channel requirements: stable batches, consistent ingredient control, packaging formats suitable for retail shelves and e-commerce fulfillment, and the ability to maintain supply through demand peaks. A vegetarian-and-organic focus also implies a stronger need for credibility and documentation discipline, because buyers often face stricter consumer scrutiny on claims and quality consistency, even when the event itself is positioned as a trade show rather than a certification authority. In practice, this theme supports meetings that move quickly from product discovery to commercial viability checks: how a product is positioned, how it is packed and stored, what the replenishment model looks like, and how the supplier manages repeat orders without drift in taste, texture or appearance.