Brand Analytics Conference 2026 — BACONF

About the event

Brand Analytics Conference (BACONF) 2026 takes place in Moscow on 5 November. It focuses on social media analytics for business and government: how insights from public online conversations can help understand audiences, assess communications and inform decisions. The programme brings together expert talks, case studies, analytical research and practical sessions.

Key topics include social media trends and new analytical tools, including the use of artificial intelligence. The agenda also addresses meme culture and communications, data in marketing and PR, and questions of reputation, product management and customer experience. Some sessions focus on business needs and government communications, where it is important to track shifts in audience interests and reactions.

The conference is intended for marketing and PR professionals, managers and innovators, as well as people new to social media analytics. The programme runs across several spaces: a Main Hall, Small Hall and two lecture rooms. The Small Hall features selected practical cases, while Brand Analytics workshops introduce tools and approaches for working with social data.

The programme also includes the Crystal Ball case competition, with presentations of selected projects and an awards ceremony scheduled as part of the conference. Visitors can combine trend presentations, panel discussions and workshops throughout the day. An evening networking reception with experts and participants follows the talks.

The conference is held at the Digital Business Space, 47 Pokrovka Street, Moscow. The Main Hall programme starts at 10:00, with a full day of sessions. The ticket includes session and presentation recordings, coffee breaks, lunch and an evening networking reception. BACONF is suited to people using social data in marketing, PR, product management and communications who want to connect practical cases with analytical methods.