Beauty Expo Ural 2026

About the event

Beauty Expo Ural 2026, an open-sale exhibition of professional and mass-market cosmetics, tools and equipment, takes place in Yekaterinburg on 5–7 November. It brings together beauty professionals and salon owners, brands and suppliers, educators, training organisations and others working in the sector. Visitors can explore products, make purchases and discuss professional needs with market participants.

The exhibition includes professional and mass-market cosmetics, care products for hair, skin, nails and body, decorative cosmetics, salon materials and equipment, and digital solutions for business. Dedicated areas relate to hairdressing, barbering, make-up, brows, lashes, manicure and pedicure. The event gives visitors a chance to see offers for different specialities and compare products and tools in one place.

The business programme features master classes, educational sessions, expert talks, brand presentations, show events and professional competitions. Two separate championships take place within the exhibition: the Open Yekaterinburg Championship and Russian semi-final are scheduled for 5 November; the International Euroasian Beauty Championship holds competitions on 5–6 November and its awards ceremony on 7 November. Each championship has its own programme and rules.

The programme is relevant to working professionals and salon managers as well as new specialists, students and brand representatives. Competitions and educational formats offer ways to demonstrate skills, learn from colleagues and follow developments across beauty specialities. Exhibitors can make sales, demonstrate products, present brands and hold master classes.

The exhibition is held at the Yeltsin Center, 3 Boris Yeltsin Street, Yekaterinburg. Admission is free and there is no age restriction. Over three days, Beauty Expo Ural combines a sales exhibition, education, professional exchange and championships; visitors can choose areas of interest and plan around the competition and session schedule.