My Real Business — Yekaterinburg 2026

About the event

My Real Business in Yekaterinburg is a practical conference for owners and leaders of trading companies, scheduled for 29 October 2026. It focuses on managing and developing a business under operational pressure, from financial oversight and sales to customer, supplier and team relationships.

The programme treats a business as a connected system. Participants will explore how to bring sales, purchasing, inventory and cash into one view, assess product profitability, build customer loyalty and encourage repeat sales. Other sessions address product labelling, tax planning and the lawful organisation of international trade.

The agenda also covers hiring and onboarding, delegation, logistics and attracting customers without inefficient advertising spend. Speakers will share data-led management tools, automation cases and approaches to developing sales channels beyond marketplaces. The day concludes with discussion with speakers and practical support for entrepreneurs.

The conference is intended for owners and managers of retail and wholesale companies, online shops and physical stores, marketplace sellers, and specialists responsible for sales and financial performance. Its format centres on practical business questions, experience-sharing and working methods that participants can adapt to their own operations.

The event takes place on 29 October at the Assembly conference hall in Atrium Palace Hotel, 44 Kuibysheva Street, Yekaterinburg. Participation is free with advance registration. The one-day programme includes expert talks, a coffee break and a discussion with speakers.