National Advertising Forum 2026: three days on the ad market

About the event

The National Advertising Forum 2026 is the tenth edition of the professional gathering, scheduled for 10–12 November in Moscow. It examines the advertising market and the decisions facing brands, agencies, media organisations and digital platforms. Across three days, the programme moves from industry-wide developments to particular areas of advertising practice, giving people in different parts of the market a common setting for discussion.

Each day has its own focus: global trends, strategic initiatives and the digital environment. The published programme contains 68 session cards, with 27 on 10 November, 22 on 11 November and 19 on 12 November. Entries identify the time, hall, title and announced participants; some programme details are still being developed. Visitors can compare the daily themes and select talks relevant to their work instead of relying on a day’s broad heading alone.

The agenda brings together several sides of the advertising industry. Brand and advertiser teams may concentrate on market direction and strategy, while agencies, media and digital platforms can follow discussion of channels and working practices. Award-related and evening events also form part of the wider forum programme. They add to the business sessions without becoming separate editions of the event.

The venue is KARO 11 October cinema at 24 Novy Arbat Street, Moscow. The forum is scheduled from Tuesday 10 through Thursday 12 November 2026. A day’s theme can guide the first choice of programme, while session times and halls help with a more precise route. Checking the current grid is useful for anyone combining several talks with the forum’s related evening events during one visit.