Cafe Show China 2025 — The Premier Coffee and Beverage Expo in Asia

The 2025 edition of Cafe Show China spans 36,000 sqm at the centrally located Chaoyang Hall in Beijing’s CIEC. The show floor is segmented into key zones — coffee and tea products, roasting and brewing equipment, bakery and dessert zones, interior and packaging design, and café investment and franchising. Over 450 exhibitors from more than a dozen countries will showcase their innovations. Alongside the exhibition, the show will feature the World Roasting Team Championship (WRTC), China’s National Cup Tasters Competition, and the Café Forum, which offers sessions on market trends, operational strategies, and café design. The visitor base spans across café and restaurant owners, baristas, equipment dealers, foodservice buyers, investors, distributors, and design consultants. The event facilitates deep networking opportunities and acts as a launchpad for both product testing and business expansion. It bridges the traditional craft of tea and coffee with cutting-edge digital and retail strategies, from AI-driven POS systems to eco-conscious packaging. Cafe Show China’s robust B2B environment empowers exhibitors to close high-value deals, develop franchise networks, and secure retail placements in both domestic and overseas markets.

Cafe Show China 2025 covers a diverse range of topics tailored to the needs of professionals across the beverage and hospitality ecosystem:

Coffee: green beans, roasted blends, specialty coffee, espresso, cold brew, drip, instant coffee

Tea: green, black, oolong, herbal teas, bubble tea ingredients, functional infusions

Chocolate and desserts: premium chocolate bars, hot chocolate, artisanal sweets, macarons, ice cream

Beverages: RTD (ready-to-drink), smoothies, sparkling drinks, flavored waters

Machines: espresso machines, brewers, grinders, roasters, vending systems

Café supplies: bar tools, cups, pitchers, scales, tampers, filters

Franchises: investment-ready brands, chain café concepts, start-up cafés

Interior and design: café furnishings, lighting, signage, branding services

Smart café tech: POS systems, self-service kiosks, mobile ordering solutions

Packaging & raw materials: single-use and reusable containers, biodegradable packaging, dairy alternatives, syrups, spices
These themes are presented not only through product booths but also through live demos, brewing performances, educational sessions, and curated tasting corners. Visitors can explore innovation firsthand, compare brewing technologies, and discover unique brand stories across continents. The show also promotes sustainable practices, including plant-based ingredients and waste-reducing solutions for cafés.

Cafe Show China attracts a diverse and highly qualified audience from across the coffee, tea, and dessert value chains. Exhibitors range from established international manufacturers to independent specialty producers, importers, and niche innovators. Roasters from Asia, Europe, and Latin America showcase their beans and signature blends. Machine suppliers demonstrate the latest in precision brewing and commercial coffee equipment. Franchising brands present their models to potential investors, while packaging designers offer sustainable and eye-catching café branding tools. Buyers include HoReCa professionals, procurement teams from major food chains, boutique shop founders, consultants, and category managers from retail chains. Government representatives and culinary schools also participate in the forums and competitions. For start-ups, the show provides access to decision-makers and a chance to run pilot tests with real customer interaction. The exhibition also supports B2B meetings and licensing partnerships for overseas distribution. With its international flair and practical orientation, Cafe Show China 2025 fosters brand expansion, cross-border distribution, and deep product discovery.

Key exhibits include:

Coffee: single-origin beans, roasted coffee, flavored coffee, ready-to-drink cold brew

Tea: matcha, milk tea, iced tea, fruit tea bases

Chocolate and desserts: artisan chocolates, soft serve machines, pastry displays

Brewing equipment: espresso machines, manual brewing kits, grinders, milk frothers, roasters

Café tools: tampers, shot timers, water filtration systems

Smart tech: digital payment systems, AI-ordering screens, vending machines

Franchise displays: turnkey café business concepts and global coffee chains

Design and ambiance: shelving, counter design, plant decor, music systems

Packaging & eco-solutions: reusable cups, compostable utensils, carton innovations

Raw materials: plant-based milk, syrups, spices, grains, cocoa, milk powders
Exhibitors offer trial samples, brewing tutorials, customization services, and bundled business packages. Whether you're launching a new café or scaling your brand to new cities, this expo offers tools, contacts, and insights to grow.

A central exhibition venue in Beijing, known for hosting high-end events in the beverage, foodservice, and hospitality industries. Accessible by metro and well-equipped for both tastings and business meetings.

A leading Chinese exhibition organizer, CIEC specializes in trade fairs for food, drink, and consumer industries, providing full-service B2B platforms across China.