China Shanghai International Children’s Book Fair 2025 — Asia’s premier trade fair for children’s books and illustrated content

China Shanghai International Children’s Book Fair (CCBF) 2025 will take place from November 14 to 16 at the Shanghai World Expo Exhibition & Convention Centre (SWEECC). As the only children’s book fair fully dedicated to youth literature in Asia Pacific, it hosts around 386 exhibitors and approximately 19,000–20,000 professional visitors annually. The fair serves as Asia’s premier platform for children’s publishers, rights trading agents, illustrators, educational publishers, and digital content providers to network, present new titles, and explore licensing opportunities.

CCBF 2025 highlights a broad scope of children’s content: picture books, educational and storybooks, illustrated content, interactive digital formats, and audio-visual material. It includes rights trading zones—such as the Bologna Prize and Rights Centre—dedicated conference tracks, and workshops like Illustrators Survival Corner and the Golden Pinwheel Young Illustrators Competition.

Participants include global and Chinese children’s publishers, literary agents, illustrators, educational media producers, librarians, and digital content companies. The event draws professionals from publishing, education, libraries, digital platforms, and cultural sectors.

The fair showcases children’s books across genres—picture books, fiction, non-fiction, educational, pop-up volumes—as well as illustrated items, multimedia and digital applications, audio-visual content, and animations. Special zones feature original art, licensing opportunities, and educational materials.

SWEECC, located at 1099 Guozhan Road, Pudong, Shanghai, is a modern venue offering excellent exhibition halls, conference spaces, and transport accessibility.

Organized by Shanghai Xinhua Distribution Group Co., China Education Publishing & Media Group Ltd., China Universal Press & Publication Co., Ltd., and co-organized by BolognaFiere China and Ronbo BolognaFiere Shanghai. Approved by Shanghai Press & Publication Administration.