China Shanghai International Children’s Book Fair 2025 — Asia’s premier trade fair for children’s books and illustrated content

CCBF 2025

November 14–16, 2025

Shanghai

Culture, Art and Design

Key Information about CCBF 2025

General Information

386+ exhibitors, ~20,000 visitors, 3 days

China Shanghai International Children’s Book Fair (CCBF) 2025 will take place from November 14 to 16 at the Shanghai World Expo Exhibition & Convention Centre (SWEECC). As the only children’s book fair fully dedicated to youth literature in Asia Pacific, it hosts around 386 exhibitors and approximately 19,000–20,000 professional visitors annually. The fair serves as Asia’s premier platform for children’s publishers, rights trading agents, illustrators, educational publishers, and digital content providers to network, present new titles, and explore licensing opportunities.

Themes

Children’s books, illustration, rights exchange, digital content, education

CCBF 2025 highlights a broad scope of children’s content: picture books, educational and storybooks, illustrated content, interactive digital formats, and audio-visual material. It includes rights trading zones—such as the Bologna Prize and Rights Centre—dedicated conference tracks, and workshops like Illustrators Survival Corner and the Golden Pinwheel Young Illustrators Competition.

Participants

Publishers, illustrators, agents, educators, digital content providers

Participants include global and Chinese children’s publishers, literary agents, illustrators, educational media producers, librarians, and digital content companies. The event draws professionals from publishing, education, libraries, digital platforms, and cultural sectors.

Exhibited Products

Books, illustrations, multimedia, educational materials, licensing content

The fair showcases children’s books across genres—picture books, fiction, non-fiction, educational, pop-up volumes—as well as illustrated items, multimedia and digital applications, audio-visual content, and animations. Special zones feature original art, licensing opportunities, and educational materials.

Venue

Shanghai World Expo Exhibition & Convention Centre (SWEECC)

SWEECC, located at 1099 Guozhan Road, Pudong, Shanghai, is a modern venue offering excellent exhibition halls, conference spaces, and transport accessibility.

Organizer

Shanghai Xinhua Distribution Group, China Education Publishing & Media Group, China Universal Press & Publication, BolognaFiere China

Organized by Shanghai Xinhua Distribution Group Co., China Education Publishing & Media Group Ltd., China Universal Press & Publication Co., Ltd., and co-organized by BolognaFiere China and Ronbo BolognaFiere Shanghai. Approved by Shanghai Press & Publication Administration.

Organizer’s website

Go to website

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