Paperworld China 2025 — Asia’s Leading Trade Fair for Stationery, Office Supplies, School Products, and Creative Lifestyle Goods

Paperworld China 2025 will be held from November 21 to 23, 2025, at the Shanghai World Expo Exhibition & Convention Centre (SWEECC). This is the most influential stationery and office supplies event in Asia, covering an area of approximately 17,000 to 20,000 square meters. Over 300 leading brands from China and abroad will exhibit their latest products and innovations. The show expects more than 31,500 professional and consumer visitors, including distributors, retailers, educational institutions, and design-focused buyers. The hybrid B2B+B2C format makes it a key platform for trade, inspiration, and market expansion.

Main themes at Paperworld China 2025 include:

- Writing instruments and drawing tools (pens, pencils, markers)

- School stationery and educational supplies

- Office materials and desk accessories

- DIY kits, creative tools, art supplies, and crafts

- Gift and souvenir items, including packaging and decorative stationery

- Cultural and lifestyle design products

- Learning technologies and interactive educational products

The exhibition will gather a wide variety of exhibitors: stationery manufacturers, creative design startups, office supply companies, gift makers, and paper product suppliers. Key visitors include retail chains, e-commerce buyers, bookstores, school procurement officers, art professionals, and design-focused consumers. The event also welcomes brand developers and licensing agents looking for new IPs and collaboration.

Products and solutions featured at the show include:

- Writing instruments, correction tools, glues, erasers

- Notebooks, sketchpads, sticky notes, printed materials

- Educational games, creative kits, coloring materials

- Artist brushes, paints, crafting tools, modeling clay

- Paper packaging, decorative wraps, printed gifts

- Branded merchandise, souvenirs, and lifestyle gift collections

Located at 228 Pan Zhong Dong Lu, Qingpu District, the venue offers modern exhibition halls, international-grade facilities, and easy access via metro and road transport. It is one of Shanghai’s major expo hubs, well-suited for consumer and cultural product showcases.

The exhibition is jointly organized by Messe Frankfurt (Shanghai) and the China Stationery & Sporting Goods Association — experienced teams with a long track record of delivering high-level trade fairs with global relevance and local depth.