Pet Fair Asia 2025 — Asia's Largest Pet Industry Exhibition

Over 2,500 exhibitors, 300,000 sqm of exhibition space, more than 120,000 professional visitors

Pet Fair Asia 2025 will take place from August 20 to 24, 2025, at the Shanghai New International Expo Centre (SNIEC) — one of the most advanced exhibition venues in China. With over 300,000 square meters of exhibition space, the event hosts more than 2,500 companies from over 30 countries. It draws over 120,000 professional visitors, including veterinary professionals, industry distributors, retailers, manufacturers, investors, and pet brand representatives. B2B and B2C zones are clearly separated, with dedicated days for professional networking and consumer interaction. The show is supported by leading global pet associations, including CFPA and IPFD, and includes grooming championships, startup showcases, and expert-led forums on pet nutrition, veterinary innovation, and industry sustainability.

Pet food, veterinary, smart devices, grooming, animal care innovation

Key focus areas at Pet Fair Asia 2025 include pet food (dry, wet, raw, holistic, and prescription), veterinary pharmaceuticals and diagnostics, smart devices (wearables, feeders, litter boxes), grooming tools, sustainable packaging, and pet fashion. The veterinary sector is especially strong, with companies showcasing diagnostic labs, vaccines, microchipping systems, and remote health monitoring platforms. Digital integration is a major theme — including mobile vet apps, automated feeders, AI-based health monitoring, and personalized nutrition services. The grooming sector features live demos, high-end equipment, grooming schools, and competition zones. The exhibition also expands its focus on aquatics, birds, reptiles, and exotic pets, reflecting broader diversification in pet ownership across Asia.

Manufacturers, veterinary brands, retailers, startups, distributors, tech developers

Participants include global brands like Mars, Nestlé Purina, Royal Canin, Petkit, Beaphar, Tetra, Vetreska, and Hegen, as well as high-growth startups and regional suppliers from South Korea, Germany, Japan, and Italy. Exhibitors represent sectors including pet food, veterinary care, biotechnology, grooming, lifestyle accessories, retail technology, and packaging. Buyers come from leading retailers, veterinary hospital chains, e-commerce platforms, and logistics companies. The show also features industry consultants, pet nutritionists, grooming schools, NGO representatives, and animal behavior experts. The exhibition’s startup pavilion introduces dozens of new pet-focused ventures, many of which gain international visibility and partnerships via this platform. A series of matchmaking sessions, B2B meetings, and global franchise pavilions ensures maximum engagement and deal flow.

Veterinary solutions, clinical tools, smart devices, pet care goods, wellness services

Exhibited products include therapeutic and daily pet foods, smart bowls and collars, grooming tables, mobility support accessories, anti-parasite and dermatological products, training equipment, diagnostics, and tele-vet platforms. Technology exhibitors present facial recognition for pets, GPS trackers, automated feeding systems, biometric readers, and mobile dashboards for managing veterinary records. A special innovation area will showcase eco-friendly accessories, biodegradable waste solutions, and sustainable pet furniture. Other highlights include aquariums, high-end leashes, health supplements, herbal remedies, and climate-controlled transport bags. Grooming professionals will benefit from live product trials, grooming competitions, and equipment training zones across several stages.

Shanghai New International Expo Centre (SNIEC)

The event will be held at SNIEC, located in Shanghai’s Pudong district. With its expansive floor plan, advanced logistics, and global-standard infrastructure, SNIEC is ideal for handling large-scale, multisectoral trade shows. It offers direct access to public transit, onsite dining, professional interpretation services, and an international freight handling system — making it highly convenient for overseas participants.

VNU Exhibitions Asia

Organized by VNU Exhibitions Asia, a leading event organizer in China’s B2B and B2C trade fair ecosystem. With extensive experience in pet industry events and international collaboration, VNU ensures smooth exhibitor support, pre-show promotions, media partnerships, and international delegation management. Their expertise guarantees a high-quality and business-effective experience for all participants.

Organizer’s website

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