ProWine Shanghai 2025 — the leading international trade fair for wine and spirits in Mainland China

650+ exhibitors, 20,000+ visitors, 3 days

ProWine Shanghai 2025 will be held from November 12 to 14, 2025, at the Shanghai New International Expo Centre (SNIEC). As the leading wine and spirits event in Mainland China, it brings together over 650 exhibitors and more than 20,000 professional visitors, including importers, distributors, HoReCa representatives, and retail buyers. The event serves as a premium B2B platform for brand exposure, product launches, and direct industry networking in one of the world’s fastest-growing consumer markets for wine and alcoholic beverages.

Wines, spirits, accessories, digital solutions, HoReCa and retail

The exhibition covers a wide range of themes, including:

- Red, white, rosé, sparkling, and organic wines

- Spirits including whiskey, brandy, gin, vodka, and liqueurs

- Wine accessories and storage systems

- Packaging, merchandising, and retail display solutions

- E-commerce, logistics, and digital retail platforms

- Business solutions for the HoReCa sector

Wineries, importers, distributors, retailers, HoReCa buyer

ProWine Shanghai 2025 will host global wineries, importers, and distributors alongside Chinese producers and sourcing platforms. Visitors include sommeliers, hotel buyers, restaurant chains, duty-free operators, and online alcohol marketplaces. The event facilitates high-quality connections across the entire wine and spirits value chain.

Wines, spirits, accessories, packaging, tastings, and forums

The product range includes:

- Premium wines from France, Italy, Spain, Chile, Australia, China and more

- Craft spirits and internationally recognized brands

- Tasting zones, wine masterclasses, and food pairing sessions

- Glassware, openers, preservation systems

- Packaging, branding and smart retail tools

- Forums covering market trends, regulations, and consumer behavior

Shanghai New International Expo Centre (SNIEC)

Located at 2345 Longyang Road, Pudong District, Shanghai, SNIEC is one of China’s most modern and spacious exhibition venues. It offers easy access via metro and airport shuttles and hosts many of Asia’s largest trade fairs.

Messe Düsseldorf (Shanghai) Co., Ltd. & Sinoexpo Informa Markets

The event is jointly organized by Messe Düsseldorf (Shanghai) and Sinoexpo Informa Markets. The two companies bring extensive experience and global reach to create a professional, high-quality international event with strong local relevance.

Organizer’s website

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