NRF 2027: Retail's Big Show

About the event

NRF 2027: Retail's Big Show is a conference organized by the National Retail Federation and focused on the future of retail. It brings retail peers together to consider how businesses can balance what customers want with what companies need to thrive.

Visitors can look at industry ideas and technology through practical questions: which customer needs they address, how they fit into business operations, and what might need adapting to a company's scale and model. This perspective can help professionals compare possibilities against the realities of retail work.

What the conference explores

The conference centers on change in retail, customer experience and technology that may support business development. It offers professionals a setting to encounter new approaches and weigh priorities such as customer convenience, operational effectiveness and the needs of the business.

For leaders and specialists across retail, it is an opportunity to take a broader view of industry challenges, exchange perspectives with peers and identify subjects worth exploring further.